Why Google Reviews?
Google is often the first point of contact between a customer and a business. From finding local service providers (eg. plumbers, electricians etc) to simply looking up a forgotten phone number consumers are always entering keywords into Google to help them find whatever they want to know If they want to discover how one business compares with another they look for other peoples experiences. In other words Reviews. Naturally they will mostly want to choose the best. In this case the best according to the number and the star rating of the reviews. Most of the new business will go to those businesses with the most number of four and five star reviews.
So how easy is it to get reviews?
