Your LinkedIn profile is a must if you are Business to Business (B2B) as distinct from Business to Consumer (B2C)
You must have a professional headshot taken. Selfies do not cut it here.
People deal with people and any prospective client needs to know who you are.
These are usually professional people who have to know, like and trust you before they start dealing with you
They will know you when
- they see your photo
- they read your bio, which must be complete by the way
They will like you when
- they see a professional photo
- learn of your interests ( we all tend to like people with the same interests as ours)
- see your qualifications
They will trust you when
- they see your achievements
- the read testimonials about you
You need to regularly post free advice that is relevant in your industry.
You will be notified about peoples birthdays and any job anniversaries and position changes.
It is a good idea to post congratulation messages at this time but do not use the default. It is the lazy way and not really appreciated.
Your message should include their name and specific details about what they are being congratulated for.
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